research paper outline

By Maurice Brennan |

Sunday, October 31, 2010

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Almost every fellow teacher I know holds a part-time job to help make ends meet. They work at corporate retail giants, or tending bar (yes, a first-grade teacher I know told me she makes more in two nights of tending bar than in one week of teaching), or working the register at the supermarket. Little Miss Bartender is the exception to the low-paid, slightly-embarrassing, part-time work rule for most teachers.

It's a problem, especially considering the brutal work schedule most teachers are faced with on a daily basis. (If you doubt it, ask a teacher you know; the profession is not what it looked like from your desk in the 3rd Grade.)

One solution is online income for teachers. The market force trend lines are unmistakable: the internet is becoming the preferred first stop for information, especially of the "how-to" variety. Money spent online increases about 25% a year, according to bizreport.com, which predicts Europeans alone will spend more than $407 Billion in 2011.

A demand for "how-to" information coupled with a supply of how-to lessons written and produced by teachers equals opportunity. Teachers should naturally own the how-to online market.

They don't, right now.

One obstacle is a lack of ecommerce marketing knowledge among teachers.

They often need some "how-to" on taking advantage of the opportunity. This article is the first in a series of articles designed to serve as a source of helpful information for teachers who would like to earn money in a more creative, interesting and profitable way than working for a big box store, or delivering pizza, or even tending bar. Because those late nights at the bar can get really old.

Teachers who want an online income should learn basic marketing research first of all -- it takes ten minutes

Teachers who have some ideas for online how-to articles, ebooks or videos should first of all divine whether there is a searching, paying market for the product. Suppose I wondered if origami video lessons had any interest on the internet. How would I determine whether there really were an interest?

Using a simple, online keyword research tool, teachers who want an online income can discover about how many searches per day are made for a particular keyword. That tool is at http://tools.seobook.com/keyword-tools/seobook/

Open the keyword generator tool linked above in a separate browser window.

In the search field, type "origami." Or use your own search term. Perhaps "crayon resist art," or "how to draw anything," or any other potential topic for which you may consider creating and marketing an online, downloadable, how-to product (ebook, audio, video, etc.) for a mid-sized (or larger) online income.

The results will return a lot of information. I want you to focus on only one piece right now: the overall daily estimate. That number shows you, obviously, a (good) estimate of the total number of searches (at the main search engines) performed with that keyword in one day. For "origami," my research today (it will vary over time of course) showed about 2,418 "origami" searches are performed every day.

That tells me there's a high level of interest in origami.

It's an indication there could be a paying market for good, downloadable, online origami instruction at the right price.

This isn't the end of your market research, necessarily. But it does tell you whether the topic for which you are considering producing an ebook, audio or video for online income has any "buzz" online.

Try other keywords associated with the topic for which you are considering making a downloadable product. "Origami" has few related terms. But let's try "paper crane." I just ran it through the seobook tool. The number of daily searches is estimated at about 26. Not as good at 2,418. But, over time, it's not a bad number of searches. Twenty-six multiplied by 365 equals more than 9,400 searches per year.

Clearly, trying to market an ebook or video on "origami" in general is far preferable to "paper crane." That's a fact we couldn't have known without the valuable tool at seobook.com.

So teachers: here's your homework. Come up with a list of five to 10 how-to topics on which you could write or produce an ebook or video. Then run related keywords through the seobook keyword research tool. Choose two or three topics which are shown by the tool to have a high degree of interest. Then come back to this article and follow up with more information on how to market them.

Some of the lessons will include:
-How to make a .pdf book.
-How to choose a website host
-How to design a simple, one-page website to sell your product.
-How to keep your expectations realistic. You won't get rich quick. But you'll do better than working at a big box store. And maybe even better than tending bar.
-And much, much more.





Reference research: beauty research and law research and shopping research and my bookmark page




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research topics

By Maurice Brennan |

Saturday, October 30, 2010

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Today I am going to explain how to use internet for researching a paper. There are a lot of platforms on which you can research about whatever you want like Google, and Yahoo etc. I will prefer Google because it has bunch of staff for any single article. You can't select Wikipedia for research because it is not creditable. So now choose a topic lets say Target Marketing and I will tell you how to give the references for this topic.

First you need to open a web page and give the address www.google.com and write the name of the article Target Market. It will show a bunch of results about this. Just click on any link and start reading. Here is definition of target marketing. According to Susan Ward (2008) "Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments". This definition is of Susan Ward. It is updated in 2008. This is an example of citation in body.

Start the research for target by population, families, genders, occupations, educations, etc. this is demographic information. Now you will need geographic information like are people like to spend most time out door? What is the weather? Are these people conservative with their money? These kinds of researches will help to find target (Allbusiness, 2008). This is an example of online source. The name of website is all business. And it is updated in 2008.

Market research tell us price is not most important factor customers look at repair service, warranty, performance, and brand name etc. That means price is not enough to think about. A lot of other factors need concentration (Deana, 2007). This is an example of book article reference. The author's name is Deana. It is written in 2007. And the whole reference is listed below.

Mass market retailer is a newspaper which has article of target marketing. They say that before starting any business target the market is one of the important steps. This newspaper is committed to provide the researched informational (MMR, 2008). This is an example of newspaper article. It is published in 2008.

References:

Susan Ward, (2008). Definition of target marketing. Retrieved on September 12, 2008 from http://sbinfocanada.about.com/od/marketing/g/targetmarketing.htm

Allbusiness, (2008). Research target. Retrieved on September 12, 2008 from http://www.allbusiness.com/marketing/segmentation-targeting/848-1.html

Deana, (2007). Products & services, Jennyann Noack, Plan.Target.Market, 123Module 3.

MMR, (September 08, 2008). Target market. MassMarkerRetailer.com. Retrieved on September 12, 2008 from http://www.massmarketretailers.com/articles/Target_will.html




Reference research: finance research and home research and travel research and recent update




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research methods in education 9th edition

By Maurice Brennan |

Thursday, October 28, 2010

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Few people would climb a mountain blindfolded. Yet company executives routinely pursue markets with blinders on-ignorant of market characteristics, the competition, and barriers to entry. Good ideas and good products aren't enough; a variety of factors can prevent first-class concepts from becoming profitable businesses. Opportunities need to be carefully investigated through objective market research. Investing in research can both save a business from making costly mistakes and increase its long-term profitability.

It's a common misconception that only large companies can afford market research. Just the opposite is true; small companies cannot afford not to invest in research. When resources are limited, mistakes are more damaging. Many small businesses fail because their owners don't do their homework-before starting the business and during the first crucial months. By performing a comprehensive market investigation-on their own or by enlisting the services of professional researchers-business owners can avoid pitfalls, increase revenues, and differentiate themselves from their competition.

Types of Market Research

Customer satisfaction is probably the most common form of market research but other kinds of research are equally important. The main categories are:• Competitor analysis - identifies who it is, pinpoints the strengths and weaknesses of other firms in the same market, shows where they are having success, and what they plan to do in the future. The objective is to stay a step ahead by taking advantage of their weaknesses, or at least keep up with them.• Market opportunity assessment - size, growth rate, trends, barriers to entry.• Product analysis - features, price points; determined by talking to potential customers to assess their desires before the product is introduced.

Research can be primary or secondary and quantitative or qualitative. A business needs primary research-which involves direct contact with sources of information-if it is trying to determine very specific, detailed information or is dealing with a technology, product, or service so new that there is a very limited existing body of literature. Customer satisfaction also requires primary research.

Secondary research involves the review of a body of existing literature about a topic. It is most suitable when a company wants a general overview of a broad topic, analyst opinions, and high-level quantitative information of an existing market.

Primary research is usually more expensive than secondary. Costs vary, depending on:• Sample size• How the survey will be administered - by mail, by telephone, online, focus groups• Whether just raw survey results or analysis and recommendations are desired

If resources are limited, a company can do secondary research in-house, provided in-house staff knows what resources are available, where to access the information, and how to interpret it. The Internet makes secondary research much easier and less expensive, because so many agencies have made information available for free. For example, government agencies worldwide furnish a wealth of quantitative information. Company Websites offer much valuable information, such as press releases, annual reports and financial filings, job openings, and product data sheets.

IT analysts and management consulting firms often make a limited number of reports and white papers available for free. Some companies also furnish free white papers, but these seldom are objective assessments.

Syndicated research reports are also available. These reports consist of long-term market forecasts, often segmented by geographical regions or vertical markets. Many businesses rely heavily on quantitative market forecasts to determine whether it makes sense for them to enter a new market or develop a new product. For established markets and products, syndicated research can be quite useful, but in the case of new products or technologies, such reports are less reliable.

Make the Most of Market Research

A business can dramatically improve its chances of getting valid results by clearly defining its objectives. Asking the right questions is crucial-a company should be able to clearly state what it wants to determine. It is not the responsibility of an outside research firm to identify what the client wants from a study. It is the research firm's responsibility to clearly explain its methodology and how it will approach a study.

Additionally, a research request should not be biased in favor of a particular result. Frequently, individuals who commission research have vested interests in a particular outcome. If the results are not to their liking, they try to discredit the study and ignore its results. It is best to have high-level decision-makers who have the best interests of the entire company at heart involved in the research process.

Research should not be based on an untested assumption. For example, a company should not assume there is demand for its new widget and ask a research company to find out how the product should be priced. Before developing the widget, the company should determine if there is a market for it.

Like any other investment, market research should be measured by the return it delivers. Return can be measured both by increased profitability and cost savings derived from not making mistakes. To receive any benefit, a company has to make a commitment to act on the results of a reliable research study. Market research can be a powerful business tool for those companies willing to remove their blindfolds.

Reference research: beauty research and health research and travel research and my social page




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research in motion

By Maurice Brennan |

Tuesday, October 26, 2010

0 comments

You mean you had to GO to the library to do research?

Understanding Research Types:
Basic: Seeks to create new knowledge and is not directly related to technical or practical problems. Example: analyze the types of information systems used by people with disabilities.

Applied: Seeks to solve problems. Example: A study conducted on how information systems can be used to improve communication with people with disabilities.

Research Terminology:
There are many types of research and each type of research can utilize different methods for collecting information. This glossary can be utilized to clarify the research terms you may come across during your search. In addition, this glossary is a good resource for refining questions you may have of your professor regarding the assignment.

Case Studies: Examines in-depth the practices or trends of a single or limited number of groups. According to the Second Edition of the Dictionary of Sociology edited by Gordon Marshal, case studies include "descriptive reports on typical, illustrative, or deviant examples; descriptions of good practices in policy research; evaluations of policies after implementation in an organization; studies that focus on extreme or strategic cases; the rigorous test of a well-defined hypothesis through the carefully selected contrasting cases; and studies of natural experiments."

Empirical Studies: Research based on critical evaluation through observation or experimentation.

Experimental Research: Examines the relationship between two variables. This type of research conducts experiments on test and control groups to test a hypothesis about the relationship between two variables.

Historical or Interpretive Research Studies: By examining past events and procedures, this type of study attempts to predict future events or make suggestions for future actions. Types of historical or interpretive research studies include: biographical; histories of institutions and organizations; investigation of sources and influences; editing and translating historical documents; studying the history of ideas; or compiling bibliographies.

Qualitative Research: Observes the experiences of a particular group and attempts to understand the actions and reactions of the group. Field studies and ethnographic techniques are examples of this type of research.

Survey Research Studies: Examines small groups of the population in order to learn about the larger population. Observation of the smaller group produces data about the larger population. This data is used to predict future actions or results.

User Studies: Research that evaluates the way in which systems or institutions are utilized and how the needs of users can be addressed.

Identifying Research Articles:
Listed below are some clues to help identify research articles. However, it should be noted that numerous exceptions occur for all of the points listed below. Therefore, the following information should be used as a guideline when looking for research articles

Topic: Research articles tend to be highly specific in nature, relate to a particular field, or specialty within a field, and are written by authors who have done research in the field.

Audience: The target audience is other researchers, colleagues, students and specialists in the same field. Research articles are written for the scholarly community, rather than a general audience.

Language: The language of research articles is formal, generally does not use the first person, and includes jargon used in the field. Research articles are written to contribute to the knowledge base of the discipline.

Length: research articles can vary in length, but are typically five to fifty pages long.

Authors: Research articles may have numerous authors. The organization, institute or professional society the authors belong to will be listed.

Content: Generally the article is written at a sophisticated enough level that the reader will need to read the article more than once in order to understand and evaluate the article.

Identifying Refereed Journals:
Listed below are some clues to help identify refereed journals. However, it should be noted that numerous exceptions occur for any and all of the points listed below. Therefore, the following information should be used as a guideline when looking for refereed journals

Issue identification: Each issue has a publishing date, volume number and issue number. Generally a volume number is consistent throughout the calendar year, with each issue assigned a corresponding number e.g. vol. 55, issue 4.

Length: A refereed journal may have one to fifty articles, with most having eight to eighteen.

Advertising and graphics: Very little, if any, advertising is included in refereed journals. Any advertising that is included will directly relate to the field. Generally journals of this nature do not have photographs and use black print on white paper. The size of the journal may vary in size from a small paperback size to a large magazine format.

Table of contents: In addition to research articles, refereed journals may contain book reviews, literature reviews, and essays. Therefore, just because an article is published in a refereed journal, it does not necessarily mean that it is a research article!

Publishing: Refereed journals are usually published regularly - once a week, once a month, every quarter, or annually. The majority of journals are published four to six times per year and are often published by a professional society, organization or research institution.

Editorial board: Refereed journals have a peer review process. The editorial board is listed (generally at the beginning of the journal) along with the organizations they are affiliated with. Information about what types of papers are chosen for publication, the selection process, the length of papers accepted, and how to submit a paper is also provided.

Indexing: A listing of where the refereed journal is indexed is often provided.

Title: The title of a refereed journal usually has an "academic" sounding name.

Availability: The location, call number, and availability of the journal can be determined by using the online catalog.

Refereed Materials:
Refereed materials are publications reviewed by "expert readers" or referees prior to the publication of the material. After reading and evaluating the material, the referee informs the publisher if the document should be published or if any changes should be made prior to publication. Refereed materials are also referred to as Peer Reviewed. Refereed materials are significant to the research and the literature of library and information science because they assure readers that the information conveyed is reliable and timely.

Non-Refereed Materials:
Non-refereed materials such as Trade Journals or Magazines use less rigorous standards of screening prior to publication. In some publications, each article may be only screened by the publication's editor. While knowledgeable, no editor can be an authority on all the subject matter printed in a journal. Other non-refereed materials accept almost anything submitted in order to have something to print. The term "scholarly materials" is often used to describe refereed materials, but this term is not exclusive to refereed material. Non-refereed materials may not by scrutinized as intensely as refereed materials, but they can still be considered scholarly.

Locating Materials:
Databases are repositories of article information from journals, magazines, conferences, and sometimes books and newspapers. Databases cover a wide range of topics. Some databases offer a full text feature that links you directly to an article, so you can download and print it directly off the Internet. Explore databases that you use regularly to determine if they have this feature (usually denoted by an "FT" next to the article citation).

Evaluating On-line sources:
Online sources can be a valuable tool if you know how to accurately assess the value and validity of the online information source. In trying to determine the validity of a webpage, it is useful to see what type of organization publishes the page. Sites ending in .edu or .gov are generally more accurate and trustworthy than most, since they emanate from academic and governmental organizations. It is important to verify that you are not looking at a student page located on an academic server, which may or may not be as trustworthy as a page produced by the school. Another element to be cautious of when evaluating your potential source is bias. For example, if you are looking at a commercial site, are they accurately portraying information, or bending the truth to fit their needs? The next criterion to evaluate is accuracy. Begin by looking for spelling mistakes, poor grammar, and typos. Next, look at the sources quoted within the page. Are they well-known, trusted sources and people with expertise in the field at hand? If the page is valid, accurate, and published by a trusted source, then it is generally considered acceptable for research purposes.

Search Strategies:
Your search strategy will vary depending upon which database you are using. Research articles' abstracts & include terms that most non-research articles' abstracts do not. Some examples of these terms are methodology, hypothesis, research, experiment, etc. You can search the field "Words Anywhere" for these terms while simultaneously searching for the keywords of your topic. If you retrieve too many or too few hits, narrow or expand your search by adding or dropping search terms.




Reference research: business research and home research and general research and recent update




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